Om Oss

At IOMI, we believe that great hair shouldn’t feel like an effort. Born from professional experience and a strong love for personal style, we create haircare that works with your routine – not against it.

We started IOMI with a simple goal: to make styling intuitive rather than overwhelming. Our formulas are clean, high-performing, and designed to deliver results – whether you air-dry, blow-dry, or just do your own thing.

Our first products – Salt Water Mist and Volume Mist – are all about giving you texture, volume, shine, and protection in just seconds. No mess.

No complicated routines. Just really good hair.

IOMI was founded by Christopher Mørch Husby and Adam Lukacs, two professional stylists with over a decade of experience in the worlds of fashion, beauty, and editorial.

After testing countless products – both on ourselves and our clients – our vision has always been to raise the standard in beauty by creating products we truly believe in.

Made in Sweden. Inspired by the world.

Welcome to IOMI.